The United States Postal Services – Educating Kids Through Stamps!
The United States Postal Service charged Wills Communications, Inc. with a two-year, nationwide education campaign to reach out to children and their parents in all aspects of their lives: in school, at home, and in their communities.
We partnered with more than 10 of the nation’s leading education associations, including the U.S. Department of Education and the American Library Association, to develop what has become the largest cross-curriculum program ever created for grades K-12. In addition, we planned school assemblies and library events throughout the country, securing Disney Channel star David Sidoni to host the interactive, game show-style events that took children on a field trip through American History using stamps as their guide.
We also developed a broad-based media relations campaign to increase awareness about the Celebrate The Century Education Series and generated more than 40 million media impressions, validating the Postal Service’s contribution to education in national, regional, and local print and broadcast media.
The success of the in-school programs, based on teacher surveys, encouraged the Postal Service to plan an extended in-school curriculum program surrounding future commemorative stamp subjects.