Stratosphere Hotel & Casino – Most Successful Las Vegas Opening at the Time!
Wills Communications, Inc. was responsible for the highly successful opening of the $550 million Stratosphere Hotel & Casino.
The multi-faceted media relations effort included pre-opening and opening efforts, which featured celebrity participation and attracted more than 400 media from around the world. We generated in excess of $2 million in cross promotional advertising value with national partners such as McDonald’s, Tower Records, and Midas.
Results included feature articles in Time, Newsweek, U.S. News & World Report, Wall Street Journal, Forbes, Fortune, Los Angeles Times (Page One), USA Today, Business Week, Chicago Tribune, The New York Times, Newsday, and nearly every daily newspaper in the United States; feature story segments on more than 450 network and affiliate television newscasts and shows, resulting in more than 160 million television impressions domestically — including features on The Today Show, Good Morning America, CBS This Morning, CNN, CNBC, Good Day L.A., KTLA Morning News, Entertainment Tonight, EXTRA, E! Entertainment Television, ABC/NBC/CBS/FOX network newscasts, and hundreds of others; and extensive international coverage in Europe, South America, Asia and Canada.