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NEWS BUREAU SERVICES

The News Bureau helps our clients “get the word out” about their businesses without the expense or commitment of a long-term retainer relationship. The service is designed to create and place news stories promoting your image, brand, key staff, new products or services, and more, on a project by project basis.

Tap Into Our Contacts and Relationships
Wills Communications, Inc. maintains a comprehensive media database of thousands of journalists and has strong relationships with leading trade and consumer media. Working with you we’ll select the appropriate:

• News Markets (local, regional, national, international)
• Target Media (radio, TV, newspaper, magazine, etc.)
• Field of Expertise (consumer, travel, business-to-business, etc.)

Developing Your Message
Our experienced writers have worked as public relations writers and print and broadcast journalists. We’ll help you develop key message points that will work to maximize the results of your campaign and research and draft quality media materials including press kits, press releases, media alerts, and more.

Getting Your Message Out
Once we’ve created your strategy and materials, we’ll make sure they get into the right hands. We will also follow-up with targeted media, using our “pitch” strategies to further stress your message points and generate coverage. While we can not guarantee results, since we do not pay for placement, our track record speaks for itself!

The Bottom Line: Getting Results
Let us track the results of your release. Wills Communications, Inc. provides complete documentation services including clippings, transcripts, and audio or videotapes. We will also measure the results of our campaign using comparable advertising values for placements received.

For project pricing, please call Wills Communications, Inc. at 310-546-1212.